In 2016, long before Musk could afford to buy the company, Twitter’s stock price took a tumble, losing more than 50 percent of its value in just three months, sending its valuation down to a measly $12 billion. The odd entanglements between Bezos, Musk, and Twitter hardly end there. (Elon can tweet “ Happy Father’s Day” and get almost half a million likes it’s an open question as to whether this sort of thing was the dream of Twitter’s founders.) To this day, his Twitter footprint is comparatively miniscule-around 350 tweets-and his posts have never quite gotten the engagement that other online-obsessed oligarchs have cultivated. He still didn’t follow anyone, didn’t reply to anyone, didn’t retweet anyone, and his rare Twitter commentary had a bland, overly polished feel. This is largely how Bezos would use the site for the next several years.
Over the past few months, Bezos has attempted to ape Musk’s “unique” online presence, to-well… let’s charitably say “varying degrees of success.” He started a back-and-forth with Joe Biden over inflation, chatted with the creator of the cryptocurrency Dogecoin, insinuated that Tesla was secretly beholden to China, and-for reasons known only to him-made a joke about his ass. While Bezos joined Twitter long before Donald Trump and Elon Musk, he has only recently decided to become one of them: a Twitter user. For other billionaires in Bezos’s orbit, it has become a launchpad for presidential campaigns and a tool to manipulate stock prices. His profile would remain inactive for over seven years before he would finally give into temptation and send his first tweet.Īlmost 15 years later, Twitter has become a very different place than it was when Bezos initially invested in (and ignored) it. At that point, the company already had over 200,000 active users joining each week, but despite the company touting Bezos as “more than an investor and advisor,” he wasn’t actually one of them. The firm’s platform had been online for two years by then, but had staked its future on an ambitious goal to transform itself into “a global communication utility.” A new round of private funding was needed to take that next big step and Bezos was the kind of player who could help them level up.
In the summer of 2008, Amazon founder Jeff Bezos dug into his personal venture capital fund to find some money to invest in a fledgling social media company.
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